We implement SEM (search engine marketing) services and SEO optimization for the ophthalmology field... SEO for medical optician clinics. We focus on SEO optimizations exclusively for Google and deliver results for all our partners through our Optica SEO package dedicated to the ophthalmology field.

"SEO for opticians" ring a bell? No? Google it!" 

Competition in the field of medical optician clinics is migrating online. Our experience from working with many ophthalmology practices on the digital marketing side has helped us to develop a Google SEO package that guarantees performance. We continuously measure Google SEO performance indicators and on a monthly basis we analyze the SEO optimization possibilities depending on the evolution, the indexing algorithms changes and the stage we are at to reach our SEM and SEO goals.

If SEO optimization for Google is not currently on your list of priorities, we recommend that you reconsider your priorities in light of the fact that patients' focus on referral searches is increasingly heading to ONLINE. We agree that patients in the field of dentistry come largely from "hot" recommendations, but this is changing right now precisely because your patients are finding and finding recommendations online easily. Where? On Google (GMB), Facebook, Youtube and on your website.

At Optica Marketing we have developed a special product for the SEO optimization of ophthalmology / medical optics websites, a package of clear, patient-oriented SEO measures:
- Google SEO audit
- HTTPS certificate config
– keyword research (Google KP, Google Trends)
- text content optimization
- headings optimization (H1, H2, H3, H4, H5, H6)
- META titles optimization
- META description optimization
- robots.txt optimization
- sitemap config
- Google Search Console activation
- Google Analytics config
- images optimization (physical)
- images optimization (ALT desc.)
- mutilingual (including translations)
- SEO in sights plugin config
- link optimization (smart links, inbound links, outbpound links)
- favicon config
- social media integration
- Google Places integrastion
- monthly analysis & reports